The National Museum of Finland: The Collection

Finnish National Museum wanted a new concept for their museum shop.

Juni created a concept and curated a new collection for the museum shop with top Finnish designers. The idea was to create inspiring products with roots in Finnish history and museum collections. The collection was launched for international and Finnish media in May 2017 and introduced to the wider audience through an exhibition in the museum.

What we did

  • Business development
  • New segments
  • New retail concepts
  • Service concepts
  • Communication & PR
Increasing the sales in the museum shop, the new concept attracted new customer segments, visibility in Finnish media.