Rolf Ekroth & Terinit launch / Pitti Uomo
WHAT
The most prestigious men’s fashion event, Pitti Uomo requested for a curated selection of Finnish fashion to be presented in Florence.
HOW
Juni & SSAW Magazine are invited to curate and launch a Finnish brand every January in Pitti Uomo. In January 2018, Juni re-launched Finnish heritage sporting brand Terinit and launched Rolf Ekroth’s first collection together with Tuomas Laitinen, SSAW Magazine and Alban Adam. The presentation took place in Palazzo Pucci in Florence.
WHAT
The most prestigious men’s fashion event, Pitti Uomo requested for a curated selection of Finnish fashion to be presented in Florence.
HOW
Juni & SSAW Magazine are invited to curate and launch a Finnish brand every January in Pitti Uomo. In January 2018, Juni re-launched Finnish heritage sporting brand Terinit and launched Rolf Ekroth’s first collection together with Tuomas Laitinen, SSAW Magazine and Alban Adam. The presentation took place in Palazzo Pucci in Florence.
What we did
- Business development
- Business matchmaking
- Collaborations
- Communication & PR
- Production
The launch was covered by medias such as Vogue.com, Vogue Italy, i-D China, Hypebeast, Purple, Scandinavian Man, Blue Wings, Optio, Kauppalehti, Marmai, Iltalehti and YLE.
