Match Made in HEL
WHAT
Finnair and Finavia were looking to seize a larger share of the rapidly growing Asian market and wanted to increase awareness of Helsinki’s unique location between East and West. The idea was to show that it was not just a convenient hub for travellers, but an ideal meeting place for trends and ideas as well.
HOW
Juni helped create the concept and helped to select the local team to produce it. Juni was in charge of the PR of the event for the Asian market. Match Made in HEL was a runaway show for 10 European and Asian designers.
WHAT
Finnair and Finavia were looking to seize a larger share of the rapidly growing Asian market and wanted to increase awareness of Helsinki’s unique location between East and West. The idea was to show that it was not just a convenient hub for travellers, but an ideal meeting place for trends and ideas as well.
HOW
Juni helped create the concept and helped to select the local team to produce it. Juni was in charge of the PR of the event for the Asian market. Match Made in HEL was a runaway show for 10 European and Asian designers.
What we did
- Communication & PR
- New markets
- Collaborations
39,4 million video views. Over 450 global PR hits. Over 400 million earned
media impressions with a value of over 3 M€. Over 5 million engagements with campaign content.
media impressions with a value of over 3 M€. Over 5 million engagements with campaign content.
