Garden – Center for Finnish Fashion
WHAT
llmarinen and Kämp Galleria wanted to rethink the second floor of the shopping centre.
HOW
Juni created a new hub for Finnish fashion. Garden opened its doors in Helsinki in November 2018. 2000 square meter retail space houses central names on the Finnish fashion circuit along with rising stars. Garden showcases the best of Finnish fashion for both Helsinki locals and visitors to our city. The airy space with an atrium roof is a sought-after location for events such as fashion shows, presentations, discussions, sales events and guided tours into Finnish fashion.
WHAT
llmarinen and Kämp Galleria wanted to rethink the second floor of the shopping centre.
HOW
Juni created a new hub for Finnish fashion. Garden opened its doors in Helsinki in November 2018. 2000 square meter retail space houses central names on the Finnish fashion circuit along with rising stars. Garden showcases the best of Finnish fashion for both Helsinki locals and visitors to our city. The airy space with an atrium roof is a sought-after location for events such as fashion shows, presentations, discussions, sales events and guided tours into Finnish fashion.
What we did
- Concept development
- Business development
- New markets
- New segments
- Business matchmaking
- Communication & PR
Since its opening, Garden has brought 20% more visitors to Kämp Galleria and 110% more visitors to 2nd floor and been featured in most of the Finnish medias such as Helsingin Sanomat, Image, Aamu TV, Suomen Kuvalehti, Elle, Gloria, Trendi, Anna, Me Naiset, Radio Helsinki, Metro, Kauppalehti, Optio as well as many foreign medias.
