Fiskars by Maria Korkeila
What
Since 1649, Fiskars has been guided by the ageless principles of high quality, functionality and sustainable design. Our task was to create a PR campaign, that would open new markets and developes the brand to be more appealing and interesting for new client segments.
How
Together with SSAW Magazine, we propose Fiskars to make a unisex garden collection. Young, up-coming designer Maria Korkeila, was appointed to collaborate with Fiskars.In collaboration with Creative Consultant Alban Adam and SSAW, as a part of Pitti Uomo 95, we created a launch of Fiskars by Maria Korkeila in Firenze January 2019.
What
Since 1649, Fiskars has been guided by the ageless principles of high quality, functionality and sustainable design. Our task was to create a PR campaign, that would open new markets and developes the brand to be more appealing and interesting for new client segments.
How
Together with SSAW Magazine, we propose Fiskars to make a unisex garden collection. Young, up-coming designer Maria Korkeila, was appointed to collaborate with Fiskars.In collaboration with Creative Consultant Alban Adam and SSAW, as a part of Pitti Uomo 95, we created a launch of Fiskars by Maria Korkeila in Firenze January 2019.
What we did
- Concept development
- New segments
- Communication & PR strategy
- Collaborations
- New retail concepts
Over 500 international medias and buyers came to see the collection, the event was one of the highlights of Pitti Uomo. Collection was featured in medias such as Moncole, Vogue USA, Vogue Italy, i-D, Fuckin Young, Scandinavian Man, Helsingin Sanomat, Kauppalehti, Asun, Gloria & Gloria Koti and Fast Company.
