Fashion in Helsinki
What
The fashion talent in Helsinki has flourished and grown substantially in the recent years. Finnish designers have triumphed in international fashion contests. What was missing was a platform that would bring together business and design talent. Also missing was a platform that would present the latest Finnish fashion to consumers and buyers.
How
Juni created an annual fashion event Fashion in Helsinki in collaboration with Aalto University. The event focuses on showcasing the talents, Finnish fashion companies’ business opportunities and building networks in Finland and abroad. The week-long event showcases Finnish fashion designers and brands with a programme filled with fashion shows, presentations, talks, exhibitions and shopping. Some of the key features include an international media visit, a matchmaking programme for international buyers and Finnish brands and a special fashion seminar.
What
The fashion talent in Helsinki has flourished and grown substantially in the recent years. Finnish designers have triumphed in international fashion contests. What was missing was a platform that would bring together business and design talent. Also missing was a platform that would present the latest Finnish fashion to consumers and buyers.
How
Juni created an annual fashion event Fashion in Helsinki in collaboration with Aalto University. The event focuses on showcasing the talents, Finnish fashion companies’ business opportunities and building networks in Finland and abroad. The week-long event showcases Finnish fashion designers and brands with a programme filled with fashion shows, presentations, talks, exhibitions and shopping. Some of the key features include an international media visit, a matchmaking programme for international buyers and Finnish brands and a special fashion seminar.
What we did
- Concept development
- New markets
- Business matchmaking
- Business development
- Communication Strategy
- Communication & PR
- Production for Fashion Seminar
The event has been covered in medias such as Vogue.com, Vogue Italy, WWD, DUST Magazine, SPUR Japan, I-d, Dazed&Confused, Hypebeast, Gloria, ELLE Finland, Aamu-TV, Huomenta Suomi, Helsingin Sanomat, YLE, Radio Helsinki, Iltasanomat, Iltalehti, Kauppalehti and Optio. The results included also extending the international network for the Finnish brands and increasing the sales and visibility.
