Guest Nation Finland Pitti Uomo

WHAT
Finland was selected to be Guest Nation in world's most important men's fashion week, Pitti Uomo in January 2018.

HOW
Juni curated eight upcoming Finnish fashion brands to international media and buyers in a showroom in Fortezza da Basso and Guest Nation Finland party in Palazzo Borghese in collaboration with SSAW Magazine and Pitti Immagine. The Guest Nation Finland publication was made in collaboration with 8 upcoming Finnish photographers.

What we did

  • Collaborations
  • Service concepts
  • New segments
  • New markets
  • Communication & PR strategy
  • Concept development
Guest Nation Finland was well received by medias such as i-D, Vogue.com, Vogue Italia, L´Officiel, ELLE South Africa, La Repubblica, Fucking Young, Wall Street International, Monocle, Dapper Tapper Magazine, South China Morning Post, Helsingin Sanomat, MTV3 NEWS, YLE NEWS, Kauppalehti, Image, Optio, YLE Aamu TV, Blue Wings, Iltalehti, Iltasanomat. The brands extended the international network and increased the sales.